![]() ![]() Urban Indigenous Collective cares about supporting Indigenous people, so this post with links to the American Indian College Fund was a great way to demonstrate their values. Link to organizations doing similar work. Demonstrating support to new donors? Double-check. Jude pinned a video on their TikTok celebrating accounts that link to their fundraising page in their bio. The Karam Foundation reposted a story from a donor who supported them with a marathon fundraiser. Reels, stories, and infographics are great tools for cross-promotion with the people, organizations, and brands fighting the same fight. Whether you care about climate justice, ending world hunger, or arts programs in schools, the good news is you are not the only one who cares. Want people to recognize your name? Start with helping them recognize your values. Promote messages that vibe with your values Their excitement about women in STEM industries is palpable in the voice of frustration, sass, and encouragement in each post. Posts include TikToks using popular sounds to talk about being underestimated by men in their field, posts on STEM women in history, or educational posts on writing a professional email. Their account vibrates with life by speaking directly to girl coders and the people who support them. Working to bridge the gender gap in STEM fields, they provide scholarships to girls in STEM and invest resources for girls in low-income schools. Looking for an example? Girls Computing League does a great job bringing their unique voice to their Instagram. Make sure your reader knows you aren’t perfect, either they’ll appreciate your kindness and feel open to your call to action. Sometimes we are uninformed about issues. Write with kindness toward imperfection.What vocabulary is unique to them? What tones do they respond to? People speak differently to their boss than they do to their best friends-so know who you’re speaking to. Meet your reader in the world of emotion and channel the feelings they experience when learning about your work. How does your cause make you feel? Frustrated? Inspired? Overwhelmed? Hopeful? All of the above? Add a dose of that to your copy. So what needs to change? What makes written words sound human? Without a concerted effort, it’s easy for nonprofits to make their own (incredible, powerful, transformative) impact sound lifeless in a post. With so much going on in the day-to-day of a typical nonprofit, social media strategy can often fall to the wayside. Here are the best ways to craft humanized social copy made by real people (you!) and for real people (your community!). Have you noticed how car commercials now sell family vacations instead of extra cup holders? Perhaps unsurprisingly, it sells to talk to customers like the people they are.įor a nonprofit organization, telling stories with honesty, personality, and humanity is critical in every step of your communication strategy. ![]() With the rise of the influencer economy, the ethical tilt to product marketing, and relationship-focused branding, it’s clear that the social media milieu is moving towards maximized personalization. But nonprofit marketers underestimate the power of human voices for human messages, especially when it comes to their nonprofit’s social media strategy. It may seem obvious-nobody likes propaganda, impersonal video ads, or yelling monosyllabic commands at an answering machine. There’s a reason your boss asks for references and your politicians run door-to-door campaigns: People trust information when it comes from people. There’s a reason that you ask to “speak to a representative” when you get an automated voicemail. There’s a reason you listen to podcasts your friends recommend. ![]()
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